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::: Case Studies
Regalis Photography
Photographer Anthony Regalis had taken a 6 month hiatus from work to
return and find that clients were moving to a more more expensive
photographer simply because of the companies brand name. Their work
nationwide had won awards, but each company had different
photographers. His client base was diminishing fast solely due to
the inferior work of these new photographers, known only because of
the company they worked for.
Regalis asked Adverex to provide them with a geographic targeted
email advertising campaign for his state which made up most of his
clientele. By providing new offers and incentives within a mass
advertising campaign to a local area Regalis was able to double
their client base in only 3 weeks. Old clients came back to ask
about the offers which they heard from their friends in the
industry. Small time Regalis Photography won the race for clients in
their local hometown. A true David and Goliath story with help from
Adverex.
StopZilla - (http://www.stopzilla.com)
A new online company, StopZilla, was looking for a fast
inexpensive way to get their low cost, high-competition product off
of the ground. The knew that the only way to compete with other
established companies who offered similar software was to market
heavily to non-computer savvy surfers who needed help fixing their
computers.
StopZilla purchased their first campaign of 25 million targeted
visitors and 1 million opt-in email ads for less than 1/5 of the
price of their lowest offer from other competitors. Within minutes
after their campaign was setup they reported a definitive surge in
sales. With a steady sales rate and low overhead StopZilla has
become a popular name in do-it-yourself adware, spyware, and
malicious program removal.
NoIP- (http://www.no-ip.com)
Young and fresh, No IP tried to introduce their new
online-based product which lets ordinary computer users run a
website from their computer. Their product and idea was new to the
industry and the potential was infinite. Their first plan of action
was to start locally and build a solid client base and then use
those funds to purchase larger nationwide, then worldwide
advertising campaigns.
No IP offers their product for $23.95 which dwarfed their
advertising cost of their first advertising effort of $8,300 from a
local popular radio station. The radio station was not able to
provide an estimate of how many people actually heard the
advertisement and they were not able to refund any part of the
payment if the campaign went wrong. No IP lost over $7,000 on
their initial investment, a big blow to their marketing plan.
Distraught from their earlier marketing experience No IP asked
Adverex to promote their site with a small campaign to only computer
and internet users and friends and family categories. Their client
based doubled almost weekly after reinvesting after every new
campaign. The realized that starting a web-based business and trying
to advertise locally was not the way to generate new members. Online
based Shared Webs now promotes their service to the world wide
audience in almost every category Adverex delivers to. No IP
has become premier online company made almost overnight with the
help of Adverex.
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